Tag Archives: Startup

A Healthier Attitude toward Business Stats


There was a scene in the movie Social Network. Mark Zuckerberg and his team moved into their first office. They placed a big screen in the lobby showing the number of registered Facebook users. That number was going up continuously and motivating everybody in the team. Business Dashboards A similar practice is popular among executives […]

Three Alternative Revenue Sources for Medium


In yesterday’s post, I explained why Medium’s subscription business isn’t sustainable. In essence, it satisfies neither readers nor writers. I’m a big fan of Medium, and I want it to succeed. That’s why I’m going to share alternative income sources for Medium in this post. Current Model Is Good for Users But Unsustainable I’m not […]

Don’t Sacrifice What Can’t Be Measured


Six weeks ago, I published a post about measuring the success of my blog and email newsletter with growth metrics. Since then, I’m obsessed with numbers and dived deep into my stats. I published several posts about the lessons I learned from my stats. Here are some highlights. My posts that are published in the […]

Improving the Design of My Blog to Increase Email Newsletter Subscriptions


The email newsletter subscriptions in my blog don’t meet my goals consistently. So far, I focused on improving my writing to optimize these results. The next step will be to improve the design of my blog. How I Measure the Performance of My Blog I’m tracking two stats to measure the performance of my blog. […]

Data Is the Gold If You Know How to Use It


There are two famous aphorisms about online marketing. “Content is king.” and “Money is in the (email) list.” Both expressions have a point. They summarize the decade long experience of online marketers. Content and email lists are critical components of online marketing. There is a third component that doesn’t have its own aphorism yet. That […]

Why I Focus on a Single Source of Traffic for My Blog


In the last three weeks, my focus was on analyzing my Medium stats data. That taught me a lot of lessons on blogging. There is still a lot to be studied and learned from my Medium stats. Medium is a critical part of my content marketing model. Excluding my blog and email newsletter, 90+% of […]