And what to do about it. When we are producing and marketing, we tend to look at our craft from our own perspective. Unless you build something for yourself and market it to yourself, that’s a mistake. That’s a typical mistake that software engineers do. As a result, they end up with overcomplicated software that […]
You must have heard the story of the elephant and the four blind men. Four blind men touch different parts of an elephant and argue with each other what the elephant is like. One of them likens it to a tree, the other one to a hose, yet another one to a sheet, and so […]
One of my key takeaways from the audiobook The Ultimate Anti-Career Guide by Rick Jarow is reframing your problems as advantages. Similarly, you can also reframe your challenges as opportunities. What’s the advantage of having a particular problem? Which opportunity is hidden in a specific challenge? Which benefits does your issue have? Let me give […]
Medium Can Be the Pillar of Your Content Marketing Strategy I expect two groups to read this post. People who are interested in Medium and the art of writing People who are interested in marketing I’m writing this post for the people who are at the intersection of both groups. Some people in the second […]
What Does It Take to Create 1000 True Fans? When I reported the analysis of my Medium stats, some of my readers suggested to analyze the number of claps as well. I didn’t follow that advice back then. Unlike views, reads, and fans, claps cannot be downloaded. I received a comment a few days ago, that […]
A few days ago, I was checking my Google Analytics stats. I came across several search queries by my visitors. One of those queries was “how to write every day.” That was a great topic to write a post about. If you wonder whether I have written on a topic or not, you can use […]
Medium is great for humanity, because it acts like a Trojan horse in our smartphones. Smartphones are destroying our attention span. Short clips, streams of blurbs and pictures are replacing books. In this environment, Medium is providing an alternative to all of that digital candy. Medium posts aren’t a replacement for a book. Most of […]
When I restarted blogging five months ago, I didn’t rewrite my about page. I didn’t write a short bio for Twitter or Medium either. I wanted my readers to make their minds by reading my posts, not by the two sentences in my short bio. The Need for an Up-To-Date About Page The page views […]
The email newsletter subscriptions in my blog don’t meet my goals consistently. So far, I focused on improving my writing to optimize these results. The next step will be to improve the design of my blog. How I Measure the Performance of My Blog I’m tracking two stats to measure the performance of my blog. […]
What are my content marketing goals? How do Medium stats serve my content marketing goals? What would be the ideal Medium stats? How can I track extra Medium stats? How could I use the extra Medium stats to optimize my content marketing goals? Medium Stats vs Overall Content Marketing Goals In the last two weeks, […]
