Category Archives: Marketing


Data Is the Gold If You Know How to Use It

There are two famous aphorisms about online marketing. “Content is king.” and “Money is in the (email) list.” Both expressions have a point. They summarize the decade long experience of online marketers. Content and email lists are critical components of online marketing. There is a third component that doesn’t have its own aphorism yet. That […]


Measuring the Contribution of My Medium Posts to My Content Marketing Goals

What are my content marketing goals? How do Medium stats serve my content marketing goals? What would be the ideal Medium stats? How can I track extra Medium stats? How could I use the extra Medium stats to optimize my content marketing goals? Medium Stats vs Overall Content Marketing Goals In the last two weeks, […]


Five Requirements for a Marketing Automation Tool

Yesterday, I published a post about CoSchedule Headline Analyzer. CoSchedule is a paid online marketing management platform. They offer the headline analyzer as a free tool to promote their main business. The Need for a Marketing Management System Even though I have a single author blog, I could make use of a marketing management system. […]

Burak Bilgin

Software developer with a Ph.D. and 15 years of experience. I write daily on personal development and life lessons. Sign up to my email newsletter to receive a weekly overview of my latest content on personal development and life lessons.