Value Is in the Intersections of Niches, Sectors, and Markets

When you first start a business or a website, the first obstacle you come across is competition. Choose any niche, sector, or market and you will see that it is already crowded with other businesses or websites. How are you going to deal with that?

One option you have is to focus on a subset of a niche. For example, the topic business is a large niche. A subset of the business niche is marketing. A subset of the marketing niche is blogging.

Another option you have is to combine two ideas. As I have explained in a previous post, creativity isn’t creating something out of nothing. It is finding new relationships between already existing concepts.

Combine Existing Concepts

You can apply the same principle to business. Steemit is an example of combining two existing concepts into a new business. It combines social media and cryptocurrency.

You can also take a niche and target an audience that isn’t targeted often when addressing that niche. For example, business advice for retired people. Retired people have the time and some of them are well off financially. They can make use of their time to start a business as a hobby.

Fitness Advice for Busy Professionals

Another example is fitness advice for busy professionals. When I look at fitness advice online, I have the feeling that it’s targeting Mr. Olympia competitors. Needless to say that 99.99% of the people who are looking for fitness advice online don’t consider participating at Mr. Olympia, ever.

Some of that audience is busy professionals who are well off financially, but they don’t have the time to go through long, frequent workouts. They also don’t have a lot of time to prepare healthy food. Neither do they have the time to go through all the fitness videos on YouTube.

So, that’s a great opportunity for an online entrepreneur that can provide appropriate fitness advice to busy professionals in a written form.

Combine Formats As Well

In my previous post, I have recommended to choose between vlogging and blogging, according to your skills, your project, and your audience. Vlogging seems to be the correct medium for fitness, but blogging is more appropriate for busy professionals, because they don’t have the time to watch videos.

So, how are you going to decide between vlogging and blogging? You can use your creativity again and combine them. You can write introductory blog posts and you can include videos that show the mechanics of the exercises and quick food preparation tips.


When you have a difficult time finding yourself a place in a crowded niche, you need to carve out a niche for yourself. You can do that by focusing on a subset of a niche, by combining two existing concepts, or by targeting an audience that isn’t targeted often in your niche.