When you write an article in a scientific journal, your article is expected to satisfy a number of criteria.
- Does your article mention all the significant studies published on your topic?
- Do you add any significant results on top of the existing knowledge on your topic?
- Do you back up your conclusions with sufficient proof, analysis, and details?
If you don’t satisfy any of these criteria, your article will be rejected. You will have to continue working on it until you satisfy the requirements.
The Golden Standard of Blogging
Luckily, blogging doesn’t have such strict standards. No one’s going to prevent you from hitting the publish button, because you haven’t read and linked to twenty different blog posts on your topic. No one can check and verify that your claims are backed up by any real world results.
Does that mean that you can publish whatever you want, however you want? No, you can’t. There’s a certain standard you need to meet if you want to build a following as a blogger. That standard is honesty.
If You Have No Clue about What You Are Writing about
There’s nothing wrong with writing about a topic that you have no clue about. However, you have to be honest and open about that. You can write about what you have learned so far and what you want to learn.
- What are the questions that you are curious about?
- What is intriguing you?
- What is your plan to learn more?
- What is your plan to experiment with that topic?
- What are the lessons that you have already learned?
All of these subjects add value to the discussion. There are many ways to create content on a topic even if you aren’t an expert on it.
There is no end to learning about a topic. No one knows everything about a topic. If that was the case, the scientific activity would cease. Document the lessons you have learned as soon as they fill a blog post.
Take the first blogging lessons I have learned as an example. Those lessons are still the fundamentals of what I know about blogging. I build on top of those lessons.
Experiment, fail, learn your lessons, document them, and move on. That’s how you succeed in your craft in the age of technology.
It’s better to ask a meaningful question in a blog post than to write about an answer that you pretend to know.
By asking a meaningful, well-formulated question, you take the first step to success. You also invite people to join the discussion and increase engagement with your blog.
Your title is your promise to your reader. You better deliver on that promise in your post!
That doesn’t mean you have to write about the topics that you have decades of experience. You can still write about your ideas that you haven’t tested yet. However, if you do that, be transparent about it.
Tell your readers that this is the best solution that you could come up with and that you’re going to test it. In the meantime, ask your readers if they have a better solution. That way, you accomplish three goals.
- You demonstrate authenticity and honesty, which will be appreciated by your readers.
- One of your readers might come up with an even better solution that could help you.
- You might ignite some discussion among your readers. That type of engagement is good for your blog.
Don’t Shy Away from Mentioning Your Achievements, No Matter How Small
If you have any experience with what you are writing about, don’t shy away from mentioning it, no matter how small your experience is. Proof is one of the key factors in marketing.
Some people will ridicule you for mentioning your achievements such as becoming a top writer in a Medium category. Let that be. Don’t let a bunch of haters take you down. For every troll and hater out there, there are dozens of silent people who appreciate what you do.
Don’t let a handful of trolls or haters dictate what you do. That’s an injustice to the silent majority. Let the haters and trolls live their little pathetic lives. Don’t extend your hand to them. All they want to do is to grab your hand and drag you down as well, so that they don’t feel that bad about their pathetic lives.
Publishing a blog post might seem overwhelming to some people, because they don’t have the credentials to write about a certain topic.
There’s nothing wrong with blogging about a topic that you have no clue about, as long as you are honest and open about it. As a matter of fact, blog posts written by absolute beginners could add a lot of value to the discussion by emphasizing the challenges of beginners.
There’s always someone with more knowledge and experience than you. There’s always a different point of view that adds value to the discussion. Don’t shy away from joining the discussion with a blog post even if you have no clue about the topic at hand.
Just keep it honest and open. That’s the only requirement you need to satisfy when blogging.