The email newsletter subscriptions in my blog don’t meet my goals consistently. So far, I focused on improving my writing to optimize these results. The next step will be to improve the design of my blog. How I Measure the Performance of My Blog I’m tracking two stats to measure the performance of my blog. […]
There are two famous aphorisms about online marketing. “Content is king.” and “Money is in the (email) list.” Both expressions have a point. They summarize the decade long experience of online marketers. Content and email lists are critical components of online marketing. There is a third component that doesn’t have its own aphorism yet. That […]
In the last three weeks, my focus was on analyzing my Medium stats data. That taught me a lot of lessons on blogging. There is still a lot to be studied and learned from my Medium stats. Medium is a critical part of my content marketing model. Excluding my blog and email newsletter, 90+% of […]
What are my content marketing goals? How do Medium stats serve my content marketing goals? What would be the ideal Medium stats? How can I track extra Medium stats? How could I use the extra Medium stats to optimize my content marketing goals? Medium Stats vs Overall Content Marketing Goals In the last two weeks, […]
Yesterday, I published a post about CoSchedule Headline Analyzer. CoSchedule is a paid online marketing management platform. They offer the headline analyzer as a free tool to promote their main business. The Need for a Marketing Management System Even though I have a single author blog, I could make use of a marketing management system. […]
CoSchedule’s headline analyzer is a popular tool among bloggers. I tested it with 82 blog posts of mine that were published in the Startup Publication. The scores of the headlines don’t correspond to the number of views of my post. Still, there are some valuable lessons to be learned from the tool. The Three Most […]
I analyzed seven factors that affected my Medium stats and published my findings in a series of blog posts. I thought yesterday’s post would be the last one in this series. I planned to wait for another 100 posts to collect new data and make a similar analysis. I was wrong. My study of the […]
Medium provides us with three stats, number of views, reads, and fans for each post. The read ratio doesn’t seem to provide any extra information on top of these. You can do a lot with these three stats. You can learn a lot of lessons from them. I’ve spent analyzing these stats for the last […]
Since November 2017, I wrote and published a blog post per day. In case you wonder, I’m not a full time blogger. This is something I do in my spare time, next to my full time job. How was I able to publish a blog post per day? To be honest, this wasn’t easy. Sure, […]
I restarted blogging in November 2017. I’ve published one post per day since then. This time, I imported every post to Medium. Medium has a great community of readers, writers, and publications. They also provide their writers with some stats. If you have enough posts in your Medium account, you see certain trends emerging in […]
